Top 5 Hasbro Games iOS Performance in Africa for Q1 2022

Throughout the first quarter of 2022, the performance of Hasbro's top 5 iOS games in Africa exhibited diverse trends in terms of weekly downloads, revenue, and active users. This data, sourced from Sensor Tower, provides an insightful look at the market dynamics for these popular titles.

Yahtzee® with Buddies Dice from Scopely, Inc. saw a steady increase in weekly revenue, starting at around $315 and peaking at approximately $952 by the end of January. Weekly downloads fluctuated, reaching a high of 196 in mid-January and a low of 95 in late February. The game maintained a relatively stable number of weekly active users, hovering around the 600-700 range throughout the quarter.

Scrabble® GO - New Word Game, also from Scopely, Inc., experienced consistent weekly revenue, ranging from $324 to $558. The game saw a significant spike in weekly downloads, peaking at 2.8K in late February. Weekly active users remained robust, averaging around 12K-14K throughout the quarter.

MY LITTLE PONY: MAGIC PRINCESS by Gameloft showed a notable revenue peak of $1.6K in late March, although most weeks ranged between $114 and $886. Weekly downloads were relatively modest, with the highest being 129 in late January. Active users saw a slight decline, averaging between 250 and 370.

World of Peppa Pig: Kids Games from Find Your Fun had consistent weekly revenue, peaking at $447 in late December and maintaining around $300-$400 through the quarter. Downloads were stable, with a peak of 251 in late December. Active users fluctuated slightly, ranging from 670 to 861.

Finally, Adventure Escape Mysteries by Haiku Games Co saw a decline in weekly revenue, starting at $523 and dropping to $197 by the end of March. Weekly downloads varied, with a peak of 204 in early January. Active users also showed a downward trend, from 723 at the start of the quarter to 544 by the end.

For more detailed insights and data, visit Sensor Tower.